Ready to embark on a cosmic voyage through the cannabis universe? Hold up, Charlie is off this week, Carly joins Sean to Co-Host a meet up with Walker Patton, the Chief Commercial Officer of Woody Nelson.
Prepare for liftoff as we journey through the galaxy of Woody Nelson's unique branding, the lore of their popular strains, Rainbow Driver, Glade Runner and SSOG, and their unwavering commitment to consistency and reliability and their whole-plant philosophy.
Our friendly banter with Walker unveils the challenges and opportunities within the industry, from the hardships faced by small-scale producers to the potential of micro brands. We'll unravel the secret behind their innovative poker, your new ally in world of cannabis, and address the complexities of the regulated market. Your voyage continues with an inside look at the collaborations and innovations brewing through the labyrinth of exciting developments in edibles, craft hemp, and sustainable packaging.
Discover the genius behind Woody Nelson's filters and their pioneering efforts in vertical farming. And for those thrill-seekers out there, we've got an exclusive preview of the first Hash Hole to market in Canada a limited edition collab with High Fidelity Solventless and Terrence Lee.
So, are you ready for a journey like no other? Sit back, light up, and let us guide you to the stars and beyond, only on HigherOrbit.
To stay in the loop on our latest episodes, follow us on Instagram (@higherorbit), Twitter (@higher_orbit), and YouTube (@higherorbit), and don't forget to subscribe to our podcast on Apple Podcasts, Google Podcasts, or Spotify.
We value your feedback and suggestions, so please don't hesitate to share them with us by filling out our survey https://www.surveymonkey.com/r/VLNW52F
Or send us an email: info@higherorbit.ca.
Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.
Ready to embark on a cosmic voyage through the cannabis universe? Hold up, Charlie is off this week, Carly joins Sean to Co-Host a meet up with Walker Patton, the Chief Commercial Officer of Woody Nelson.
Prepare for liftoff as we journey through the galaxy of Woody Nelson's unique branding, the lore of their popular strains, Rainbow Driver, Glade Runner and SSOG, and their unwavering commitment to consistency and reliability and their whole-plant philosophy.
Our friendly banter with Walker unveils the challenges and opportunities within the industry, from the hardships faced by small-scale producers to the potential of micro brands. We'll unravel the secret behind their innovative poker, your new ally in world of cannabis, and address the complexities of the regulated market. Your voyage continues with an inside look at the collaborations and innovations brewing through the labyrinth of exciting developments in edibles, craft hemp, and sustainable packaging.
Discover the genius behind Woody Nelson's filters and their pioneering efforts in vertical farming. And for those thrill-seekers out there, we've got an exclusive preview of the first Hash Hole to market in Canada a limited edition collab with High Fidelity Solventless and Terrence Lee.
So, are you ready for a journey like no other? Sit back, light up, and let us guide you to the stars and beyond, only on HigherOrbit.
To stay in the loop on our latest episodes, follow us on Instagram (@higherorbit), Twitter (@higher_orbit), and YouTube (@higherorbit), and don't forget to subscribe to our podcast on Apple Podcasts, Google Podcasts, or Spotify.
We value your feedback and suggestions, so please don't hesitate to share them with us by filling out our survey https://www.surveymonkey.com/r/VLNW52F
Or send us an email: info@higherorbit.ca.
Thank you for your unwavering support. We're excited to bring you even more awe-inspiring content in the near future.
Minus 10, 9, 8, 7, 6, 8 inches. Start 4, 3, 2, 1.
Speaker 2:Good morning, I'm Sean.
Speaker 3:I'm Carly.
Speaker 2:And this is Higher Orbit. I love that intro music. Yeah, we got Nelson BC in the house tonight, oh, this morning. Oh my gosh, we're on the bus.
Speaker 3:Yeah, it's like 9 in the morning.
Speaker 4:Obviously, I haven't had enough coffee, Carly, it's also kind of dark in here night time vibes.
Speaker 2:Yeah, well, we have our homie Walker. He's the Chief Operations Officer. Did I get that? Chief Commercial Officer, commercial.
Speaker 1:I thought I had her this evening.
Speaker 3:I'm really bad with intro music. Oh see, I wrote it down wrong, that's why Did you yeah?
Speaker 2:Oh good, we'll get over that one. Good to have you in today, man, and welcome to Toronto.
Speaker 4:Thank you. Got in a couple of nights ago and familiarizing myself with the boroughs and traffic and to have quickly learned that travel time ranges. I think it was seven kilometers that I had to travel this morning and the Google Maps was telling me estimate between 20 and 45 minutes of travel.
Speaker 2:It was crazy, man. I'm from here Like I was late for this podcast, the first one ever that would have been late for, and we've done about 25 now and it was just yeah, we won't get into it, but it's ridiculous right now with all the construction and all that.
Speaker 3:So have you spent any time in Toronto other than this time?
Speaker 4:I was here a little over two years ago and I was here for about a month, so started to get used to everything Kind of getting back in. I wasn't responsible for driving myself around last time. I think that was the key difference. Yeah, that always helps.
Speaker 2:I don't drive here you can be. Doing something else while you're driving is a lot less stressful. So let's talk Woody Nelson, like we've done really well with this brand.
Speaker 1:I think the question is that.
Speaker 2:I love Woody Nelson. The Rainbow Driver has been a store favorite. We had that flight of joints, you know, the one with the different Flight 420.
Speaker 4:That's it Flight 420. Really great. Rainbow Driver yeah, Really really awesome branding, Really crushing it.
Speaker 2:Where does the Woody Nelson? Where does that come from? Can you tell us a little bit more about where that came from and the idea of it? Absolutely.
Speaker 4:So the official answer to that question is that we are based in the town of Nelson and surrounded by trees, hence the Woodsey. Okay, that's it. That's as simple as it is. Yeah, when we were coming up with the name for our cannabis brand and all the name of our LP, we had a connection to the town we wanted to represent for the Nelson area, the Kootenay region, and so it was really important that we had that in our name. But when we were kind of workshopping a bunch of different names, you know, somebody tossed out hey, what about Woody Nelson? And everybody laughed really hard. But I think there's some pretty evident reasons and it just kind of stuck. We kept talking about it, we kept laughing about it and it just seemed like one of those things where if we're having fun, there's a good chance other people are going to have fun with it.
Speaker 3:Yeah, no, even the boxes that the product come in are fun.
Speaker 2:And the graphic. I really like all the little illustrations and stuff with the doodles at the Instagram and I think there's like is it a hot air balloon? Do I see a hot air balloon sometimes Parachutes? Is it parachutes? Okay, I was wrong, okay, so.
Speaker 1:I was close.
Speaker 2:I was close but I think it's great graphics. I'm just holding this beautiful ounce. You brought me over here and I was curious if I open it.
Speaker 4:SSOG has a bit of a story, so it's just the name of the genetic as we had it in the legacy market, and it's a cross of Sunset, sherbert and high octane OG.
Speaker 1:So just kind of mash it all up.
Speaker 4:We had originally we thought that a slightly more descriptive name might help it in the marketplace, not looking to rename, but looking to kind of just help the consumer, your average customer, understand what they were getting. And we actually held a contest on Reddit, a naming contest, where it's like hey, here's our new genetic. It's Sunset Sherbert cross with high octane OG. Tell us what you think it should be called and the number one call it what it is.
Speaker 4:Well, the number one vote was sunset overdrive, which we thought was a pretty sweet name, yeah, yeah.
Speaker 2:That's a great one. Yeah, that's good. I like that. I like that.
Speaker 4:Well, it kind of incorporated the base genetics but also incorporated some of the what you might kind of feel like a sunset overdrive gives you the sense that something is stronger and whatnot. Anyway, we submitted that to Health Canada and Health Canada came back and said hey, no, sunsets appeal to kids. No way Like come on, what Are you kidding me?
Speaker 2:Yeah.
Speaker 4:So that obviously confused us a little and we looked in the marketplace and there are a lot of other products with the name sunset in them already, so we pointed this out.
Speaker 3:I'm surprised you got away with rainbow, rainbow driver.
Speaker 2:Yeah, seriously, I'm super impressed with all the information that you guys put on the package. I always have been. It also feels really good. It feels really nice.
Speaker 3:I want to say too, like as a budtender, like it's refreshing that I know what's in your guys's jars is actually really good.
Speaker 2:Like reliable. You mean, yeah, like it's reliable and it's consistent.
Speaker 3:I'm skeptical of a lot of flour on the market, to be honest and yeah, I was I'm impressed every time I see a jar of the rainbow.
Speaker 4:So yeah, yeah, I mean I can't see one of the most challenging parts in the, not just the, the cult on the cultivation side, but also on the product side, and one of the things like with almost every crop that we've had something's gone sideways. Um, you know, compressors in the age back blowing up something with a lighting was funky or whatever the case may be, and, uh, and if we felt compelled to, we put of kind of ignored what happened and continued on with the same products. So I'll give you an example. We had, uh, one issue in a crop this summer that resulted in some Glade Runner that were smaller buds. And if we had just said, like, all right, you know what smaller buds is smaller buds, we're just going to keep filling those three and a half grand jars, we would have gone from that standard where there's, you know, two, three, maybe four buds in a jar to like, on average, five, six buds in a jar.
Speaker 3:Yeah.
Speaker 4:That's in my mind, a decrease in product quality and product value. And so if we don't kind of adapt to that on the product side, uh, we're not doing. We're not doing justice by the customer for sure, I did notice.
Speaker 3:On that bag you wrote smalls, though correct. I think so, which is good, but at least you're being like transparent with that.
Speaker 4:So what we did in that case was we thought well, we've been waiting for an opportunity to launch a more budget friendly format. Why don't we launch an ounce of smalls there?
Speaker 3:you go.
Speaker 4:And so, like we offered it at a more budget friendly price, you don't have to deal with the stem, like there's people like including myself, big Like two bucks, yeah.
Speaker 2:And then I was like I'm like, honestly, they're not even that small.
Speaker 3:And it's all organic, correct, organic living soil.
Speaker 4:It's important to say that we haven't gone after the organic certification yet. Okay, we're familiar with the process, we're familiar with the qualifications, we're confident that we qualify. We just haven't made the time to actually get the certification yet.
Speaker 3:Fair enough. Yeah, no, I appreciate that that's cool. Oh, it smells so good yeah.
Speaker 2:When you crack the blood you get like this like creamy lemon gas vibe. That's what I kind of get. That's the SSOG open, yeah, the SSOG kind of like a like a creamy lemon gas. That's kind of what I get out of it.
Speaker 4:One of the ways that it's been described is as an old fashioned and that the the gassiness is almost like a boozy gas like a whiskey. And then you got the citrus that comes from, like the orange peel.
Speaker 2:It smells really interesting. I'm looking forward to give it a try. I was going to roll up a little bit here. Yeah, by all means.
Speaker 3:I feel like you guys. You also have a longer cure time than average in the industry. From what I've observed, it looks like 23 days.
Speaker 2:I didn't notice that.
Speaker 3:I feel like most of the time I see like 14 days or like at the longest, take a little more time with the process, that's good, a little more love into it yeah.
Speaker 4:In our understanding, the current meta of quality cannabis places a huge emphasis on nose and flavor, and a lot of that nose and flavor will come from genetics and things like LSO, but it also, like a lot of that complexity and flavor, develops during the cure. For sure, it's something that we've put a lot of thought into and also, in understanding, we've developed some cure mechanisms. We designed a fancy drying room that helps evenly remove the moisture. There's just a lot of kind of thought and science that goes into it, and it's a really interesting thing for us because it's one of those parts of cannabis production that is perhaps more art than science right now, and so we get to kind of dig in, and the more that we learn, the more it becomes science than art.
Speaker 3:Sweet.
Speaker 2:I'm having so much fun with you guys this morning. This feels like an extra special episode Just having our homies here from the West Coast and I get to take co-host with Carly.
Speaker 3:Yeah, hello. Yeah, charlie's not here.
Speaker 2:Yeah, charlie's today who's?
Speaker 3:that guy.
Speaker 2:Can you pass?
Speaker 3:me that bag.
Speaker 2:Yeah, you hadn't seen the SSOG yet I haven't taken a peek.
Speaker 3:Take a quick peek of that.
Speaker 2:Carly, but we'll take her for a spin at the break here. So it's my understanding that you guys are going to be maybe the first to market with a hash hole am I correct.
Speaker 4:Yeah, so I'm not going to say that it's going to be us first to market, because I want to give a lot of credit, if not almost all of it, to Terence Lee. Okay, fair enough. Terence is the individual, the joint roller extraordinaire. He's, I think, start off as a bud tender manager now with Burb and has been around the Vancouver headyscene for a minute. He is widely regarded as one of the best joint rollers just around smoking. His joints are a sincere pleasure.
Speaker 4:And anyway, we've had this concept of, since getting production up and running and all that kind of stuff, becoming a licensed LP, becoming a licensed processor, huge barrier to entry, the amount of cash that's needed, the amount of expertise, et cetera, et cetera, and what ends up happening is a lot of our industry's best makers aren't really given an opportunity or a path to market because, like, just because you have millions of dollars does not make you an excellent you know creator of cannabis products.
Speaker 4:Just because you're an excellent creator of cannabis products doesn't necessarily mean that you have millions of dollars. Yeah, you got it for us, creating a platform for what we're calling micro brands, where someone like a Terrence can come to our facility, exists within our quality assurance system and where we can take care of all the admin, the paperwork and basically just Put him in an environment where he can do what he really wants to do, which in this case, was rolling some epic jelly hasholes. Was, you know, a half gram brazen core, one and a half grams of flour in Elements papers with a glass spiral filter tip. It's Arguably the nicest joint, or it's the nicest joint that I've ever seen enter the regulated market.
Speaker 4:I Would like to see kind of what else is part of that caliber of of joints and we'll put them side by side. But I couldn't be more excited for his work.
Speaker 2:I like the sounds of the spiral glass tip Because it's nice from my understanding, there's no other way to do a hash hole, like to do us a slug or an infused rosin donut joint. They all have to be hand rolled right.
Speaker 4:I think that at some point in the next call, at five to ten years. So I figure it out and I've had some thoughts on this. But okay, until then, yeah, hundred percent. This is a handmade product. The only way to do it and Is Terrence gonna.
Speaker 2:So he's rolling every single one. Yeah, that's fucking. Is it just in BC, or they're gonna make it their way to Ontario? Do you know I?
Speaker 4:Would say probably just.
Speaker 3:Related no.
Speaker 2:I'll need you guys to send me one, because I'm intrigued.
Speaker 4:The challenge is I Think he rolled about 300 of them over a weekend and this was we had to take some time to kind of understand the process, set up the process and then get him kind of humming along Right, and so the next time he'll do it, he'll be able to create more and if I, if there is some scalability here, perhaps he can bring in some helpers with him and kind of streamline the process. So there's definitely a way to kind of build this up. But right now, like PC's direct delivery program is perfect for a skew like this, there is no, like there's an approval process by the LDB only so far as to make sure that you haven't kind of screwed anything up. Right, it's not them saying whether or not you deserve a skew Got. As long as you've kind of checked all the boxes for a proper product, they give you the skew and you can then go sell it to retailers and Like, and within 30 days, so like fresh.
Speaker 3:Well, that's nice.
Speaker 2:We really need to hear like it's. It's disappointing that we we don't have that in Ontario. It's really funny.
Speaker 3:We'll get orders, like we'll get a different batch of something that has like a month's prior package date than the last batch we had in.
Speaker 2:Sometimes really frustrating Like we'll go through something and it'll be a lot that did really well and everybody loved it, and then all of a sudden, we'll get a box after that. That's like older, yeah, and you're like wait a second. Not only is it not a lot that was doing. Well, it's an older like kind of not as you know. Yeah, tasty will say I think flavors affected the most when it waits now long Rotation could be improved at the OCS I actually was one of my favorite things, and it is like I don't be recognized that.
Speaker 2:Oh, yeah, yeah, I love the great because a lot of the stuff that people give out is just junk. But it's just like class, little Class little tool like I. Probably even just sit on the table like that. It just looks really nice. You can poke any kind of size of joint and it has your little, the little stamp on the end, the Woody Nelson, I don't know. So to shut that I realized I was like love that piece.
Speaker 4:So I was looking over there as you're packing that joint, like what is that nice little tool that looks familiar? Would you like to know the story behind this tool? Okay, so my first stop in the cannabis industry was with Village Bloomerie pre legalization little cannabis shop in Vancouver, and I remember thinking, now that cannabis is going to be legalized, we're gonna have a bunch of awesome accessories and other cool products, because now there's gonna be like a bunch of companies that jump in and Start to try and solve the problems that kind of customers and consumers are dealing with. And and I was very excited for a poker stick because, like I had used chopsticks, I'd use like pens and pencils and like whatever. We've all been through it and I just wanted something simple, like straightforward and functional. Hmm, and then raw came out with their gold poker stick that came on this little hemp necklace and I was, like you know, a little bit much for me. But like.
Speaker 4:Close enough, cool, yeah. And then I go look at the price tag is 25 bucks. Oh really, yeah. I was like absolutely not. Yeah, you know, there's a difference between solving the problems of the customers and consumers and taking advantage of them, and that felt like the latter.
Speaker 2:Yeah, totally man, 100%. It's a really cool tool and I don't know, I think looks really nice.
Speaker 3:Yeah, I know it's perfect.
Speaker 4:Yeah, so by the time somebody kind of put me in a position where I could do something about it. I went and looked and cost like 75 cents to make. There you go. So it was really easy for us. We made a few thousand, will make a few thousand more, and it's just yeah Happy you enjoyed it.
Speaker 3:Yeah, like a rainbow, like titanium version.
Speaker 2:Oh, like a metallic rainbow kind of thing. The rainbow driver nod or something like that. Would you like to?
Speaker 4:know my design idea for version two. Yeah, so the idea is to put a dab tool down the middle and almost and have a Magnetic class halfway up so it kind of unsheaths like a sword.
Speaker 2:Oh, that's sick. I really like that idea. That's great, dude, I look forward to getting one. Yeah, man, what? When can we expect these ounce bags like? I really think that there's some good value in here. I'm like, try pulling on this. I'm like are they coming to Ontario January?
Speaker 3:Oh nice.
Speaker 2:I know how much will they be.
Speaker 4:You know roughly that's an excellent question. You can get back to me, no worries. So I'll explain part of what we're seeing, because I think it's interesting. In BC, the wholesale markup by the LDB is 15%. In Ontario, on Flower, it's 23%. Okay, a higher wholesale markup would theoretically lead to higher prices however the Ontario retail market seems to be more competitive, perhaps more stores per consumer kind of thing, and we're seeing and also a lot of chains that are taking the approach of Lowest price right and so, as a result, we're seeing a lot of our products that we would naturally expect to be more expensive on terrier are actually cheaper.
Speaker 4:I'll give you an example the flight 420. Our pack of pre-rolls, the sampler pack, in BC sells for about 20 bucks. That was kind of the point. Yeah and and we had kind of done the math specifically so that retailers could have a 50% markup and, like you, make some money.
Speaker 2:Yeah, I make it attractive for them to carry it.
Speaker 4:Yeah and so, to our surprise, the market price of the flight 420 in Ontario is closer to $18 interesting and so there's a lot of stores who are picking it up and putting you know the bare minimum markup on it.
Speaker 2:No, realizing that it's something that they that you've kind of left out for them Just kind of take advantage of. I make a couple extra bucks like this organic crop, like of joints, like I agree, I totally agree with you. I thought it was priced really Aggressively cheap. Well, yeah, well, and I think we had it right around where you said I think we had it around 22. Yeah, which is fine.
Speaker 3:It's like good quality, so it's like it's people will buy it. It doesn't like a fight these days.
Speaker 2:So I feel like it's so in trend, especially with a with somebody who comes in looking for a pre-roll. I take three different ones and you don't need to commit to three of the same kind of thing For somebody's a little more casual and not like smoking all the time, right.
Speaker 4:And if you're looking to kind of test out a brand for the first time, being able to try like each of their and then, say like oh, you know what I really like, the SSLG.
Speaker 4:Or I really like the rainbow driver. That's why I'm gonna go buy my three and a half up for us one. I go by the 28, and so it kind of made sense to us. For that reason. I think it also made sense to the consumer, because it quickly became our best-selling product in Ontario, flying off the shelves, so much so that we Do you have a favorite?
Speaker 2:do you have a favorite of the, of the all the cultivars, yourself, or?
Speaker 4:Depends on the time of day and the mood.
Speaker 2:Fair enough, fair enough.
Speaker 4:I feel like a parent being asked which of their kids is their favorite. It's like, yeah, it depends on the time of day, but no, the rainbow driver for me is a great daytime smoke. Ssog tends to be my before bedtime smoke and Glade Runner is my current favorite and what I tend to do after a long day.
Speaker 2:Glade Runner is definitely my favorite. I like the flavor. I really like the Z-terps kind of on the rainbow driver. I find that you guys really nail that and a lot of people don't have a good iteration of that kind of terpene profile, so I'm a big fan of that. I agree, daytime smoke it's like I feel like I'm smoking all the time and I guess we're going to check out this SSOG right now and I'll get back to you.
Speaker 3:We'll be back, we'll be right back.
Speaker 2:We'll be right back with Walker from Woody Nelson. Sheesh is the official beverage of Hyrodor. But don't forget, it's a little early for me to have a sheesh, but don't forget.
Speaker 3:It's delicious.
Speaker 2:We'll be drinking it soon. Back of the shop, Queen Street West. We got Nelson BC in the house. We got Walker from Woody Nelson SSOG got me feeling nice. Carly did not partake.
Speaker 3:I did not partake.
Speaker 2:That's okay. It's a little early for you. I get it.
Speaker 3:It's also cold outside. It's pretty chilly.
Speaker 2:It's pretty chilly. I'm finding it, though, to be a very functional buzz, and I'm not like doing the headlights, I'm like, confident, to talk with you guys right now. So that's always a good thing especially when it comes to daytime smoke right.
Speaker 4:That's one of the things that I noticed with LSO, or maybe our LSO, but it never gave me that kind of fogginess that might take me out of a productive mood Super clean, super clean, smoke, super smooth.
Speaker 2:really white ash. I'm impressed with a big bag offering like that.
Speaker 3:I don't know, man, it's pretty good Golf ball sized nugs too.
Speaker 2:Still, yeah, it's as small as what they are. Still about golf.
Speaker 3:Yeah, the small one.
Speaker 2:I saw was about a quarter, so that's big.
Speaker 4:So we have this kind of idea of using the whole plant. And when we are kind of breaking the plant down and putting it into different products, we have the top colas, which are often larger than three and a half. So to break those down and put them in a three and a half gram jar just doesn't make a lot of sense. So we wanted to find a home for them.
Speaker 4:We decided to come up with two products. One was our payloads, which is just all giant nugs, which was the Glade Runner that you saw. And then we also have what we're calling our booster packs, which is premium smalls with a big surprise, and that big surprise is one of those big chunky buds right on top Below that. So anything that's smaller than three and a half, but it's still a large bud size, that's what we put in our three and a halfs. Anything that's smaller than that, we either use to complement the big nug in the three and a half or goes in these bags. Anything smaller than that goes into a pre-roll.
Speaker 2:You do some processing too right. As I understand it, you're doing some diamonds in the sauce, like some concentrates coming to market as well.
Speaker 4:Yeah, so the solveness stuff that we do in-house is done by high fidelity. Okay, cool, yeah, so it's a team that they existed on the legal market sorry, the legacy side and then we brought them through to the regulated side and they've just a perfect example of what we're talking about before with the micro brands. They've just they're doing so you partnered up with somebody.
Speaker 2:instead of figuring out all the stuff yourselves, You're like, well, we'll just bring these guys online, We'll work with them and have them make our turn our stuff into not shit. I don't know why I said that and it's so terrible, though I said that it's a terrible slip of tongue, but our top quality product is make it into some really nice concentrates and extracts.
Speaker 4:Yeah, and I think there's also a bit of a family element to this in that we're all friends and have been friends before we started Woody Nelson. So one of the founders of high fidelity also happens to be one of our head growers, and Kate, who is the hash maker extraordinaire she also does a bunch of work on the Woody Nelson side, helping with quality and things like that. So there's a lot of overlap here in working together. Shout out to the team man.
Speaker 2:It's important, not like one person can do this stuff, so you need a good team behind you, so yeah, man.
Speaker 4:Yeah, and also shout out to the third member of the Hi-Fi team, don. The three of them kind of came together, built Hi-Fi. We just kind of provided them with a platform to launch Hi-Fi into the regulated space and they've arrived to tremendous fanfare, like the drops are selling out in the first hour. You know people are saying that some of the best are solving this in the market. Just, it's pretty cool.
Speaker 3:Yeah, this is the Afghan peach sauce and diamonds, yeah. And sauce, it smells like peaches.
Speaker 2:Really. Hey, carly Boomer, would you like that one? Yeah, smells good.
Speaker 3:I'll pass it over, so you can take a peek.
Speaker 2:Yeah, I haven't heard of high fidelity yet and it's coming to Ontario soon you mentioned.
Speaker 1:Yeah, I really like this package.
Speaker 2:This is cool Like a little sleeve yeah, I like that a lot. High fidelity Okay, I've seen this. I've seen these guys around too. Some people are west. It's pretty cool. It just stays in there.
Speaker 3:Yeah, I thought it came off too, but it does come off.
Speaker 4:You just got to kind of pop it.
Speaker 3:It's got to really okay.
Speaker 4:Technically, it's not supposed to come off. So we can't have something that, like, just falls off.
Speaker 3:Yeah, yeah.
Speaker 4:But you can remove if you want it.
Speaker 2:I like that. There's like a nice amount of sauce in here.
Speaker 3:Yeah.
Speaker 2:I find sometimes when people are like it's diamonds in sauce, it's like a little lacking. But yeah, I don't wonder. It stinks like peaches. It's so much sauce in there. It smells great. It's awesome.
Speaker 4:It's awesome.
Speaker 4:The first time I tried it I was blown away. It's made with outdoor as opposed to the rainbow driver rosin that they. That was their first drop, which is from our indoor rainbow driver flower. And for there's some folks out there who might think that there's a big quality difference between outdoor and indoor, but that quality difference, if it exists at all, really starts to diminish when you're talking about rosin. And so for them to have created such a high quality product out of outdoor really shows the opportunity and it's a lot cheaper to go outdoor. So being able to kind of expand the products that are available as inputs or, sorry, the flower that's available as inputs but also making the products more affordable for consumers, there's a good chance that we will continue to do some indoor rosin, but a lot of our kind of rosin products that we put out there will probably be from outdoor material.
Speaker 2:Yeah, my understanding is it's just like you can just make it more cost effective right now Ultimately A little bit more sustainable, I guess too. And you can get some really good flavors still from sun grown stuff. That you can get inside For sure, that's awesome. So you're saying the last one was a rosin, this is a diamonds and sauce. Is that that progression too? Yeah?
Speaker 4:So the rosin is kind of what high fidelity was known for Got it. They were also known for kind of pushing the boundaries on what you could do with solventless, and so the I don't know if they're the first to introduce solventless diamonds and sauce onto the rec side, but probably among the first, and I think solvallous diamonds themselves are going to be on the way as well, and I'm sure we'll probably come up with some other cool new stuff too.
Speaker 2:That's crazy. I heard about solvallous diamonds. I don't quite understand how that works, but I guess we'll have to say that for another episode I don't know if you know anything about it.
Speaker 3:Any plans to do like any edibles or anything?
Speaker 4:Yes, it's going to take a little bit longer, but we have. So there's a great community within not just Nelson but the Kootenai region, of people who've been making this kind of stuff for years, decades, right, and some of the best edibles that I've ever had come from that community. So these individuals, who are incredibly talented at what they do, have all that kind of the recipes and all that kind of sorted out. They just need a space to kind of do their craft. To scale that up, we're probably going to have to invest in some equipment and and you know, turn it into a whole thing, but once we do that, we can produce edibles, and so I don't think it'll be a 2024 activity, but I'd be surprised if we got through 2025 without doing production of edibles.
Speaker 2:That's so fun. That's awesome. I think we're going to have to try something strange specific.
Speaker 3:Oh, that's going to say you're going to go the full spec route, or what do you think in?
Speaker 4:That's a good question. So lo-fi, our CB brand, has been all about full spectrum. We kind of really embraced that, that approach to formulation and the entourage effect. I suspect that we do something similar for on that side. One of the products that is really interesting on in that category for us is rosin infused. We've seen a few on the market already.
Speaker 3:Yeah.
Speaker 4:They taste great, like really enjoyable, and when rosin is produced, you're extracting a very limited amount of the actual terpenes and THC from the plant, like if you have like a 3% yield. You know there's still a lot of other stuff that you can capture Right, and if there's a way to recapture that and then use it for something like edibles, then you're able to make rosin more cost effectively and you can also use a really high quality input for something like edibles Interesting.
Speaker 3:I haven't heard of that this is kind of more like a broad spectrum kind of approach maybe.
Speaker 2:I think, sheesh, that's impressive. I had to say it, sorry to be tacky guys. Why not? Why not? No, I think that that's incredible if they could find a way to unlock, you know, those leftover cannabinoids within the plant after you've already extracted the rosin, I guess, and then you're still left with, I guess, like you're saying.
Speaker 3:Leftover material.
Speaker 2:Leftover heads and stuff that you could turn into Much like when you I guess when you vape weed, you know some people make edibles with it after.
Speaker 3:Yeah.
Speaker 2:Right, similar thing. You know it gets all brown and weird. If you don't know this, you can, it works or whatever. I think you just need a lot more, if I'm not mistaken. But you know, after it's essentially decarbonated, you vape it, you can turn it into edibles or cannabutter and away you go. But you know, I mean I guess it's a way of maximizing lack of water term. You know the plant.
Speaker 3:Can you pass me the pokey tool?
Speaker 2:Of course.
Speaker 4:Here you go, Crosby. I don't think it's any secret at this point that it's hard to make it in the cannabis industry.
Speaker 1:Yeah.
Speaker 4:And, like we found that a lot of our efficiencies are, like the ways that we create margin, the way that we create income is by finding, you know, more efficient ways of doing things, finding ways of doing more with less and you know, using more of the plant, like we've in January. We have a one-to-one vape coming out. That's our rainbow driver and our nostalgia craft hemp through butane extraction, so a resin. It's like we're super excited about that. Okay, cool, and we actually just recently saw the actual extract that came from the rainbow driver. It's incredible, some of like the nicest resin extract we've ever seen.
Speaker 2:Yeah, I can see like the flavor really coming through in a resin from a rainbow driver. It's so strong with just that aroma. You know, totally, we made it with our trim, oh wow. And then you're saying you're mixing it with a hemp that you guys grow as well.
Speaker 4:Yeah, so it's not a hemp that we grow. There's a really great farm in Kelowna called Terroir Craft Farms, run by Greg and his partners. It's some of the nicest hemp I've seen, actually. No, it's flat out the nicest hemp I've seen in Canada some of the nicest hemp I've seen ever. I know that the craft hemp community in the United States is a little bit more advanced than where we are in Canada right now. We're seeing some hemp that would look like, you know, some of the nicest cannabis on the shelf right now. Okay, and for anybody who's not familiar, hemp is simply cannabis with THC lower than 0.3%.
Speaker 4:So, you can still get color, you can still get trichomes, you can still get terpenes. Our last crop of this craft hemp was 4% terpenes, more than any of our Woody Nelson flower.
Speaker 3:Wow.
Speaker 2:That's impressive. I didn't know that you could get it that high when you're talking about just hemp.
Speaker 4:So when you're when you're talking about, like large industrial hemp, the kind of care that needs to be put into the plant isn't necessarily there, and for a lot of extraction grade products, that's fine. But if you're talking about smokable flour, like with the standards that we have looking at this kind of stuff, you need to step it up, and I personally thought that it would take a few more years before we saw that level of quality in Canada. But this dude was introduced to me and he's like hey, why don't you come by the farm check out our stuff? And I was blown away. It looked like great outdoor weed and so we have. First we started with just putting that out as flour. Now we're incorporating that into a vape, a one to one vape, and we call it nostalgia because it kind of looks like the weed that your dad used to smoke, but otherwise it's pretty cool. What's?
Speaker 2:the farm. We do really well. What's the name of the farm? Again, terroir Craft Farms. Terroir Craft Farms awesome. No, we do really well with CBD Valence customers, so we'll look out for that.
Speaker 3:Yeah, especially in carts too. I feel like lately people have been asking for Asking a lot more for that More CBD.
Speaker 2:And it'll be great to have them. That's a more full spectrum and not just an isolate, yeah, mixed with Terp kind of thing. Situation For sure, or was I going with that? No, the hemp thing. I guess a lot of research was put into hemp and that's probably why I developed so much. I know that the hemp industry, or the CBD industry, isn't what everybody thought it was going to be.
Speaker 3:I mean in the states, it's all. A lot of states are allowed to even produce in terms of cannabis. It's hemp right, it's just hemp and CBD.
Speaker 2:You got it, and I haven't been to America in a long time, but it's everywhere there. It's like you can get CBD in the gas station, just everywhere. So I guess it'll be interesting to see how that all shakes up Big time.
Speaker 4:We didn't set out to get into the CBD industry, nor the hemp industry. It was when we were waiting for financing and raising capital and building out the facility and things like that that we basically were looking for something else to do and we found that it was. I think a hemp license would take maybe two, three months to get, versus a cannabis cultivation license. You know, you can see, oh OK, so we actually tried to grow hemp through a partnership with another farm. The hemp was really nice but was only like three or 4% CBD, which made it not marketable. We had some big buyers lined up. They came and asked us like all right, cool, so if you guys can't give us this, like, do you know anybody who has some good hemp? And so we went out into our networks, found some great hemp and broke her some deals and over the course of I think, like 18 months, sold tens of thousands of kilos of hemp. And this was an important part of our story and how we helped fund the build out of our facility.
Speaker 4:And I actually like telling this story because it kind of shows a little bit of the behind the scenes of what's been happening over the last few years, when the pandemic showed up, a lot of the bigger LPs didn't have the same budget that they had pre-pandemic, and so what was maybe a $750 kilo of hemp was now like $150 kilo of hemp, and in that kind of transition the room left for brokers like us. It doesn't really make sense. So in most cases we're making introductions between the LPs and the farmers and letting them go on their way. But when we reached out to our friends in retail and asked them how are these new, lower cost CBD products doing? They said what are you talking about? Well, the cost of the raw materials has just dropped dramatically. You should be seeing cheaper products like more affordable products. Nope, nope.
Speaker 2:And I think that that is a big problem too. As far as I know too, it's like CBD I don't think should be taxed the same as THC, and we could probably get into an argument about that, and I think that that's a big part of the issue too. Let's be real CBD taxed way too much. It shouldn't be taxed the same as THC, in my opinion, but I don't know where you stand on that.
Speaker 4:There are some regulations that could probably be updated, and not ones that were made maliciously or anything like that, but ones where just moving a decimal point or just adjusting numbers, like, would make a big difference. And I'll give you an example. Our first crop of craft hemp from Terroir came in at. When they grew it it was at about 0.3% THC, which means that a still hemp falls within their regulations, et cetera, et cetera. Then we bring it over to our facility and we give it a nice hand trim because we want to craft it up, and after we do that hand trim, it now clocks in at 0.5% THC, which means that what was grown at a hemp farm is now cannabis product. And so if it was a hemp product, then it would be taxed as a low THC product and it wouldn't incur the kind of taxes that a THC product would have. But because we crossed that 0.3% threshold, now it's 0.5% THC, now we're paying $1 per gram, just like we do on our rainbow driver.
Speaker 1:Wow.
Speaker 2:That's pretty backwards. So things like that.
Speaker 4:I think if Health Canada had more of an awareness that I don't think that that's a tough kind of adjustment to the regulations to make. I think that's still within the spirit and whatnot? Perhaps a THC limit of 1% would be suitable. And this is just something that I think the conversation needs to be had.
Speaker 2:Because I think, even at 1%, like I don't know it's minimal, it's super minimal.
Speaker 3:Especially if it's balanced with some CBD for sure.
Speaker 2:Yeah, I don't see that really affecting anybody that much differently is all I'm saying.
Speaker 3:I did think of a question we kind of talked about it earlier was like you're talking about packaging and kind of the loopholes in getting packaging and what's easily available and what's not, and I guess how that touches on sustainability as well, if you want to dive into that a little bit.
Speaker 4:Sure. So with most things, it starts with trauma as a child and having to sort my garbage into the many different bins to be compliant with local recycling regulations, and then finding out as an adult that a lot of that stuff was still ending up in the landfill.
Speaker 2:So heartbreaking. I don't know exactly what you mean. As a kid growing up, I remember having that moment and you're like wait a second.
Speaker 4:My teachers and everybody have been lying to me this whole time.
Speaker 2:It doesn't even matter.
Speaker 4:Sorry, continue, it's all good. So one of the kind of thoughts that I had when I was a child was how come these manufacturers aren't using more sustainable materials? Why are they putting this on responsibility, on the consumer? And so, now that I am in a position to make some of those decisions, it's been top of mind and I've also had a chance to learn why it's so difficult.
Speaker 4:So a lot of the packaging companies that entered cannabis and said like hey, you all need packaging, we have packaging, let's do some business. They're dominated by plastic packaging and I don't know if there is friendly relationships in the background between them and plastic suppliers or whatever the case may be, but I do know that when we talked to them about what was available, almost everything that was reasonably priced and readily available was made from plastic. And anytime that we asked about something that was more sustainable, it was almost always custom and a higher price and a longer lead time. And if you have the kind of pressures that a company typically has of, we got to get these products made quickly and we got to get the. We have to have margin, et cetera, et cetera. It's pretty obvious why people continue to defer to plastic is because it's been made so much easier.
Speaker 2:I also wonder too if, like, just as like the electric car was fought against the oil industry, like the plastic industry must be like a really like boys club, like For sure, just like power, they must have a lot of money and power, and so they want plastic to be more readily available and cheaper, so that it's harder for their competitors who offer these sustainable products, I guess, to kind of get a foothold in the market.
Speaker 4:You think so I do. I think at this point we see how a lot of things are kind of done behind the scenes and I don't think we need to ignore it, but at the same time, like for me, it just created more motivation. It was like all right, so you're going to make it harder for me?
Speaker 3:Fine, watch me do it anyways, and I appreciate that you guys don't even put bubble wrap in the boxes. You get too much bubble wrapped plastic. Yes, and I do actually appreciate that.
Speaker 2:I think it's the smallest box and it comes like all like just together and compact and it fits in just perfectly like a little puzzle and I really enjoy that and it still looks gorgeous and that's how it the parachuting stuff.
Speaker 4:Does anybody remember the box or package that a cell phone would come in if you bought a cell phone in like the late 90s? Yeah, totally Like a shoe box right.
Speaker 2:Yeah, yeah, 100%. I remember that, like you know, kia would come in it.
Speaker 4:Yeah, Like the good old 3390 indestructible brick. But now how big is a box for an iPhone?
Speaker 2:A size of a can of cola, maybe a little wider, it's barely bigger than the iPhone itself.
Speaker 4:Yeah, this is something that I observed over time, and the theme there is minimalism in packaging, and for us it was just, it was sensible. It's a way where we can use the least amount of packaging to get the job done. To get the job done well.
Speaker 2:And on that note, I'm going to leave it before we take a break. I do know that if consumers do care and that your product is 50% more likely to sell if it's in sustainable packaging. Yeah, I saw, jamie posted that on my channel.
Speaker 3:Interesting.
Speaker 2:Got her Jamie Lipwitz.
Speaker 3:Also just a good practice in terms of storage.
Speaker 2:She was just saying yeah, we all just need to get better at that industry because there's just way too much packaging. So we can agree upon that. We got a new packaging coming up. We'll be right back with our boy, walker and Woody Nelson Back one more time. Walker from Woody Nelson Cannabis Walker. Welcome back, buddy. Thank you, it's nice getting to know you man. Likewise, you know, sometimes I know people that are guests on the show and sometimes I don't, and this is also like Carly in my first episode together, so thanks for enduring the format and it makes it feel like an extra special episode, while I'm trying to say it feels special, I'm having a great time.
Speaker 2:So one thing you brought up and I didn't have no clue about and you're mentioning that you use, like the painted you guys did the painted green with the, with the yellow For your Woody Nelson jars, kind of thing and painted jars aren't recyclable.
Speaker 4:You're saying everything is recyclable if you try hard enough, right, if you do like extra process to it exactly but, like when we were for when Glass jars were first proposed to us, they were proposed before high of recyclability. There's something that you could just toss in the blue bin and call it a day, and we have since learned that when you paint a glass jar, it is no longer simply recyclable. If you start talking about the plastic lid as well, then it's you know, a complete mix.
Speaker 2:Yeah, wow that's so disappointing. Yeah, it is very disappointing and well, and because you can't see into a jar or have a clear jar in cannabis, because we can't allow children to see what a cannabis flower looks like, then we can't have recyclable jars easily for packaging, which really would be the best, but that's unfortunate.
Speaker 4:I didn't know that you learn something new every day and one of the other big challenges with the jar for us is that, unless you want to have like a fairly large jar which would be oversized, there's only so much room for text on the jar itself, which means by the time you've included all the compliant information, there isn't much left for telling you what's actually in the product. Yeah if you look at our, our 28 gram formats, where we have the room to put a bigger label on there, everything on here.
Speaker 4:We basically show off all the cool stuff that we do. That's our kind of version of marking. We're like, hey, we put all the effort into doing cool stuff, let us just tell you about it. And so when we make the switch, the shift from our three and a half gram jars to our new three and a half gram pouches, we will have space for that big label and so that you can actually see all the cool stuff that we're doing.
Speaker 2:That's impressive, man, thank you. Guys are always trying to think ahead and Do cool stuff and keep it fresh.
Speaker 3:Is there a reason you guys use a boveda over a boost?
Speaker 4:This is a really interesting question. So when over the first call it two to three years of legalization, dry weed was one of the biggest issues, yeah, and so we kind of had a bit of a paranoia around it saying like, okay, well, we gotta have a humidity pack in there. Which one are we gonna go with? It's boba or boost ice? I call them boveda for years, but after having talked to them it's apparently boba. Oh yeah, anyway. So I had a chance to speak to both boost and and boveda and kind of compare and sugar and salt is my understanding and one is sugar based on one, salt based.
Speaker 2:Is that it in your findings?
Speaker 4:I think that is fair. One is salt based solution, the boveda, and the other one, I think, is a glucose solution which would be sugar. So accurate. We basically asked for the science. We said, you know, show us your papers, this is the use case that we expect it to be in. You know, sitting on a shelf for you know three, maybe six months, and you know, have you tested the, the turf degradation across that timeline? And you know, yada, yada, and Boveda provided us not exactly what we're looking for, but pretty darn close, and it showed that they had kind of done the research, etc, etc.
Speaker 4:What boost had provided us was a what almost felt like a hit piece on boveda's technology, right, and basically saying like you know, our stuff's great, but look at this study that was put together that says how terrible their stuff is, their stuffs, you know borderline dangerous to put in your products.
Speaker 4:And I was like, ha, you know I feel a little bit conflicted about that because, especially on the legacy side, like we've been using boveda for years, yeah, so the further I kind of got into it and the further I looked into the study and the methodology etc, etc. The less kind of credibility that study had for me and the rest of my dealings with with boosts were not as Encouraging, that there wasn't a lot of trust being built there, whereas in my dealings with Boveda it seemed like a family business, like they. They would you know, they were reachable, they, they wanted to help, they were willing to work with us, they they sent us some samples, like a lot of samples, like just all kinds of things that you would want from a, from a business partner, and so that's where we really made the decision interesting. Now, whether or not we're gonna keep a humidity pack is a completely different conversation.
Speaker 2:Do you want to get into that? Yeah, why not? Like honestly, that's something that I brought up a while ago because I know that like yeah, shelf life sucks and that's really like a thorn in everybody's side for retailers and licensed producers, I would say right now. But there is, the argument is still out, like if weeds cured and dried and hung properly, you shouldn't really need above it.
Speaker 3:I was gonna say to like does it okay, because I know you guys never radiate, which is I love that. Is there like a correlation between like having the moisture packs in there and non irradiating and maintaining Like a proper moisture content, I guess?
Speaker 4:not quite the the need for Radiation tends to happen because your microbial load is too much mold things like that yeah and we run a ridiculously clean facility with, like you know, they're not actual airlocks but the effective airlock after airlock with PPE and, you know, getting dressed up like breaking bad. Yeah, sorry, I forgot what we're going with this.
Speaker 3:That's okay. I was just kind of wondering, like I guess you were touching. You're gonna say why aren't gonna be using the moisture packs anymore right, right, okay.
Speaker 4:So we had some feedback from our growers, from our sales team and from, like, all kinds of people that we trust. They're like dude, you got to get the bovada out of your weed. It's muting the turps. Okay, it's the turps, it's the turps, it's all. There's a lot of kind of kind of chatter around that definitely that's the current, the current chat, chatter.
Speaker 2:I've been hearing a lot of people think it does actually take away Turbs. I find that when the use of a bovada even when I was in legacy it would be like if something was too dry and it started to get to a point, then you would want to use one. But to keep it from a bovada at that prime state. That's when I think you kind of get that that theft happens. Am I right?
Speaker 4:could be so I'll tell you what we've done your theory. Sorry, I'll let you do, you know, no worries. So first, kind of put some feelers out into the larger network to see what the feedback was like, and we've heard a lot of the same chatter. So we thought all right, why don't we put up a poll on Reddit? So to the our slash, the OCS and and to the same one in BC and basically said do you want a bovada in your pack or do you not? And the votes were three to one Wanting the bovada in the pack. Interesting. However, the comment section was perhaps three to one saying get that shit out of there.
Speaker 3:Comments, or where everything pops off for sure.
Speaker 4:So, you know, at least the more vocal crowd was saying get it out of there. And it was just it kind of showed the two different factions and, and you know, arguing over something that had truly yet to be settled, and, as the you know, the cannabis nerds that we are, we're like, well shit, that's not that hard, let's just test it. So about four months ago, three months ago, we did a packaging run and we did three cases with the bovidas and three cases without. So same crops in package, on dates, same lot, all that kind of stuff, and over the last three months we have been popping jars crazy. So on a, basically once a month, we've had our, our head growers and other folks like that come together and crack three jars of the ones with bovada, three without Blindfolded, not being able to tell, and basically saying which one do you prefer?
Speaker 1:and.
Speaker 4:A lot of these people had an expectation that they would be able to see exactly what was going on, be able to tell which one was which, and Would have a strong preference for the one without the bovada. This was not the case. Really, the most consistent feedback that we've had is people can't tell the difference and and it's been, it's been a little bit. It's been fun seeing people who have like a tremendous amount of confidence in their nose and being able to tell this stuff and be able to Go back and forth and then saying like I'm not sure which one's which, and then finally picking one and then realizing they picked the one with the bovada being like, oh shit, so you know there's.
Speaker 4:It's been fun and, however, one of the things that was really important to us is that because I personally expected the one without the bovada to have a slightly stronger nose, for it to be more pronounced, and Wanted to know if that was because the, the bovada, was stealing turps or if perhaps the turps were Oxidizing in the air around the jar and it just made, for you know, a nicer kind of aroma, but not necessarily a nicer smoke because those turps got to come from somewhere. So we have not only done the the kind of blind taste and smell test. We are also sending these jars to the lab and one of the things that we found we're still waiting for test number three. But what we found on test number one and two is that the turps had reduced by almost a full percent.
Speaker 4:Wow without the bovada, without the bovada.
Speaker 1:So there you go, man huh, I think that's funny everyone will continue to have their crazy opinions on that shit.
Speaker 2:Yeah, um, yeah, hey, that's impressive, yeah you gonna have you ever had cheese before. No, this is gonna be my first a little morning Sheesh for for Walker, let's get the review. So yeah, it's made with real Niagara cherry juice and then our real cane sugar, so it really has like this artisanal Soda vibe. What do you think? I Find that like you can kind of taste the hash rosin, but it's not like complimentary it's palatable. It's not like and it doesn't like was usually hang out on your tongue or anything, it's great.
Speaker 4:Chase tastes like a cherry cola with Little bit of magic sauce.
Speaker 2:right, I would say the Bolans cherry. You know the Bolans in a bottle with, like that, that one. That's the one I always like to compare it to. But that's just me. What's up with these filter tips? I noticed that the DJ is your design. I remember you'd mentioned earlier, so I.
Speaker 4:Think that a lot of us kind of hang out on the coach rolling joints. We have ideas or like I'd be cool if I had something like this, or if I my papers are like this or whatever, and Just somebody actually gave me the money to do it. So the the poker stick we've discussed, and it's pretty straightforward. The filter tips Are one that I actually did introduce a little bit more design to. There's a perforation pattern Basically across which lets you choose for different filter sizes, which means that I can have the filter size that I want and that I always use, and that other people can also have the filter size that they want. So they have to complain to me that I made the wrong filter.
Speaker 4:Yeah, no, it's good because, yeah, some people are picking about their filters, for sure and perhaps also worth mentioning that we tested about 20, 25 different papers for this, different thicknesses and corrugate or not corrugated but like recycled and stuff like that, and and the goal was to find something with as much kind of flexion rid, with as much thickness and strength as possible, without paper that folded over in on itself, because we've all kind of used those Super thick business cards to roll filter test before and it just yeah.
Speaker 2:Exactly, they're really cool. I just scan the little QR code and got your. Takes me to. This video is product knowledge. That's interesting. I'll check that out later.
Speaker 4:Yeah, so that's as we've been kind of going out and visiting stores. We usually leave like rolling papers and filter tips behind for the bud tender to let them know that if they scan the QR code on the back will take them to the behind the scenes video that we just put out and, yeah, you get to see the, the plants, you get to meet the growers, see the town of Nelson.
Speaker 3:I actually watched it yesterday.
Speaker 4:Oh, did you and I noticed I like how you guys do that, like a vertical stack in your yeah, that's a cool approach a small secret about Woody Nelson is that a big part of what we're trying to do is the technology piece right.
Speaker 2:So vertical farming, just indoor farming in general, is something that Maximizing real estate, I guess right is that mostly what it's about just unlocking that potential of all that height in your warehouse?
Speaker 4:That's certainly part of it, and we have some economies as a result of being able to do things indoors and to do triple tier, etc.
Speaker 4:Etc.
Speaker 4:But we're also recognizing that, as you know, food security continues to change, as Like a lot of the food that we get comes from like the other side of the world, and that if we could become a little bit more thoughtful and perhaps innovative in how we produce our food, we'd be able to reduce carbon footprints, we could eat things that were worth over 100 miles, et cetera, et cetera, et cetera.
Speaker 4:So we think that there's a perhaps a technological, technological farming revolution on the horizon somewhere in that 20 to 30 year range, and a lot of that technology that's going to be developed. You can't develop it growing tomatoes and lettuce because the price program isn't there, but if you're growing beautiful cannabis, there's a little bit more of a budget for that R&D. So as we kind of learn how to do all this with cannabis plants, we hope to discover some of the rhyme and reason for doing it with other kinds of crops, and whether you're talking about Ruby Roman grapes that are the super rare grapes from, I think, japan or like vanilla, madagascar vanilla and stuff like that. Imagine being able to grow that in a warehouse in Scarborough.
Speaker 2:Yeah, it unlocks a lot of cool things. I'm always fascinated with the technology side of production and agriculture, and so that's really cool. The Wendy Nelson takes that initiative. I was trying to use technology to push it forward. Where did I want to finish this up? When is the hatch hole coming out? Can you? Tell us that's where I want to know, because you got to send me one. I'm super excited for that. That's probably what I'm taking away from this today.
Speaker 4:So it's like super, ultra small batch just going to one retailer in BC.
Speaker 2:So it's going to be hard to get one, oh yeah.
Speaker 4:It's super rare, but we'll talk afterwards. So, yeah, I think that we're going to be shipping that in the next week or so, so that should be out in the marketplace in the next couple of weeks.
Speaker 2:Is it going to be like just like a couple hundred and see how it goes, kind of thing, and if it's worth kind of pushing out.
Speaker 4:A little bit. I think it's going to be about 300 total, and do we want to do it more? Absolutely, we love Terrence, we love the team that he comes with and we want to continue to create opportunities like this. I think there's a lot of room for us internally to streamline the process and make things easier for someone like him and to almost turn it into a bit of a turnkey solution, and so that's something that's work that we got to do, but just doing the handmade infused joints where it could be resin, it could be rosin, it could be both rainbow driver, it could be whatever. There's all kinds of cool flavor combinations and maybe you want to mix something with from wild card extracts, with some simply bear stuff. There's all kinds of options here.
Speaker 2:Yeah, I mean I think we've seen other developed markets, even in New York New York started to happen or like California, like Tashholds are just very popular. I've noticed that they're starting to take over. So I think it'll be really cool to see one in the Canadian market and the possibilities of collaborations within the market is really cool, because somebody's got to make the rosin and somebody's got to grow the flower and then someone's even got to roll it Like shut up All the rollers and Terrence, like you said.
Speaker 2:So that's really cool In my opinion, an actual innovation, like we always talk on the show about how innovation everybody rushes to it and they don't think it out properly. But this is like a product that's obviously doing well in other places and we don't have very many of them here. So I think it's really smart man. Sorry, I'm really excited for it.
Speaker 4:Thank you, and, like we do plenty of rushing, I think, along with the rest of this industry, you know just trying to always make things happen with the limited amount of time that you have. But we are well intentioned. We tend to find ways to make things work, and I think that this product is a great example of that.
Speaker 3:Yeah, and you're not cutting corners with the botanical turps.
Speaker 2:So that's nice. None of that, not our style, none of that. And I think also it would be great to have, like the strain specific flower with the strain specific rosin. Hey guys, yeah, I guess we're going to call the Sheesh Hotline before we say goodbye For the day. I got to open the shop soon, so we'll call the Sheesh Hotline and we'll wrap it up maybe in the last questions we have for Walker.
Speaker 3:Hell yeah.
Speaker 1:Thanks for calling the Sheesh Hotline. Are you stone Press zero and tell us about it? Matter of fact, tell us whatever. Just hash it out. You might end up on our Instagram.
Speaker 2:Good morning Sheesh.
Speaker 1:Sheesh.
Speaker 2:We've even messaged up the tone.
Speaker 3:It's me every time, every time.
Speaker 2:Good morning Matt, good morning Sheesh.
Speaker 3:And Jackie.
Speaker 2:And Jackie, we're with our boy Walker here. Walker, what do you think of Sheesh Soda? It's pretty good, it's pretty good.
Speaker 4:Yeah, he likes, it.
Speaker 2:Yeah, he tastes the Niagara Cherry juice. What'd you say? You said it was a great cherry cola.
Speaker 4:Yeah, it tastes like a really nice cherry cola.
Speaker 2:That's it. You get the two thumbs way up from Woody Nelson.
Speaker 3:Hell yeah.
Speaker 2:That's it. Talk soon. Bye, maddie. That's it. Thanks for joining us this week. If you have any questions for Walker, send them to Sean at Hyro-mit, or for Carly, or I Don't forget. You can win a rip tip still. So we just need those questions. It's that easy. Don't forget to follow Woody. Nelsoncannabis Woody, nelsoncannabis there we go and look out for those hash holes in BC anyways. I mean, I think it's national hash all day too. Is that the 30th? Today it's tomorrow. Oh no, tomorrow it is National hash all day.
Speaker 1:They're trying to make it a thing.
Speaker 2:Really, I forgot to mention that We'll leave it on that, that's it. All right, guys, have a good one, we'll see you next week. Thank you.
Speaker 4:Diagnostic complete All systems functioning normally.